Unlocking the Value of Open Data


Ulrich Atz · Open Data Institute

@statshero

You can access the slides at http://theodi.github.io/presentations/unlock-value.

Thanks also to @JeniT.

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Incubation Programme

  • supporting startups
  • space & mentoring
  • connnections
  • 7 so far

Open data,
economic value?


Example open source > £1 billion revenue


Prescribing Analytics

Big Data Week

  1. Big data
  2. Open data
  3. [ ? ] data

Three Model Types

  1. Freemium
  2. Free entry level, charged added value

  3. Cross-subsidy
  4. Get extra benefit from your data

  5. Network Effects
  6. Collaborate in rich data environment

Value Proposition
for Closed Data



data

Value Proposition for Closed Data

Value Proposition for Closed Data

Shifts in demand

Shifts in demand

Freemium

Example Businesses


  • Share-alike dual licence
  • Pay OpenCorporates to use privately

  • Added-value products
  • Pay GeoLytix to get up-to-date data

  • Better service
  • Pay Placr to exceed rate limits

Cross-Subsidy

Network Effects

Simple Data Flow Model

Real-World Data Flows

Collaborate!

Distributed effort: reduced cost, enhanced value

Host benefits: improved data, moderation


Examples:

  • MusicBrainz
  • OpenStreetMap
  • legislation.gov.uk

Deutsche Nationalbibliothek

Your start-up next?

Data everywhere

  1. Freemium
  2. Cross-subsidy
  3. Network Effects

Contact me


Ulrich Atz · Open Data Institute

ODI
ulrich@theodi.org
ODI
Creative Commons