The Business of Open Data


Ulrich Atz · Open Data Institute

ulrich@theodi.org @statshero

You can access the slides at http://theodi.github.io/presentations.

Thanks also to @JeniT.

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 ODI Creative Commons

Open data,
economic value?


Example open source > £1 billion revenue


Prescribing Analytics

ODI Startup Programme

  • supporting startups
  • space & mentoring
  • connnections
  • 6 so far

Data everywhere?

  1. Big data
  2. Open data
  3. Personal data
  4. [ ? ] data

Three Model Types

  1. Freemium

    2. Free entry level, charged added value

  2. Cross-subsidy

    3. Get extra benefit from your data

  3. Network Effects

    4. Collaborate in rich data environment

Value Proposition
for Closed Data



data

Value Proposition for Closed Data

Value Proposition for Closed Data

Freemium

Example Businesses


  • Share-alike dual licence

    • Pay OpenCorporates to use privately

  • Added-value products

    • Pay GeoLytix to get up-to-date data

  • Better service

    • Pay Placr to exceed rate limits

Cross-Subsidy

Peer-to-peer lending

Example of building trust and transparency!

Network Effects

Simple Data Flow Model

Real-World Data Flows

Collaborate!

Distributed effort: reduced cost, enhanced value

Host benefits: improved data, moderation


Examples:

  • MusicBrainz
  • OpenStreetMap
  • legislation.gov.uk

Your startup next?

Data everywhere

  1. Freemium
  2. Cross-subsidy
  3. Network Effects

Questions?



Ulrich Atz · ulrich@theodi.org · @statshero